Jingle Of The Week #7
Since Monday of this week, market leader Radio Hamburg is on-air with this news opener recorded with a 60-piece orchestra.
THE STORY BEHIND...
Radio Hamburg is the consistent leader in one of Europe's most competitive radio markets. To stay on top Radio Hamburg constantly innovates, adapts and evolves.
Foster Kent has had the honor of contributing to Radio Hamburg's success for more than a decade and is now helping to develop the latest step in Radio Hamburg's sound evolution.
The challenge was this: Integrating a live orchestra into Radio Hamburg's all-important news opener - to emphasize the station's position as a news leader - while proving that our newest innovation JinglePACKS is the right solution for a station that has always depended on custom jingle production.
Here is a short behind-the-scenes movie, where Head of On-Air Promotion Thomas Gleixner talks about the production.
In this movie Thomas Gleixner talks aboutJinglePACKS!
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In this movie Thomas Gleixner talks about JinglePACKS!